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Roy Danis is a veteran of 27 years in the Beverage business. He started his career with The Seagram Company in Dec. 1978 and spent 14 years there rising in the ranks through various sales & marketing positions. He worked on many of the company's key brands including Senior Brand Manager - Crown Royal, the company's number one profit contributor. In 1993, Seagram promoted Roy to the position of Director of Sales & Marketing for their Tropicana Co., a wholly owned subsidiary of Seagram. In 1995 Roy was recruited by Diageo, to be their Vice President of Sales, Eastern Division. In 1997 he was recruited by Pernod Ricard to become the Vice President of Sales & Marketing for their U.S. import company, responsible for such brands as Jameson Irish Whiskey and Jacobs Creek Wines from Australia.

In 1998, Roy left Pernod Ricard to start his own wine import company, focusing exclusively on Australian Wines. He did this for 3 years before being contacted by W.J. Deutsch & Sons, Ltd. to head up sales and marketing for this family wine importer, based in White Plains, NY. He was hired as their Senior Vice President of Sales & Marketing, in October 2001. The Deutsch Co. was selling just over 1 million cases of wine products in the U.S. at that time. In this capacity, Roy was directly responsible for the strategic direction of the entire company's portfolio. Roy was intimately involved with and oversaw the historic launch of the Yellow Tail brand in the U.S., clearly one of the most successful wine brands ever to appear on the U.S. market. Today the W. J. Deutsch Co sells approximately 9.5 million cases of wine in the U.S. In January 2005, Roy was promoted to Executive Vice President, Sales & Marketing

Roy Danis holds a Bachelor of Science from Cornell University and a Masters of Business Administration in Marketing from Boston College.