Mark Tatum began his professional career at Procter & Gamble where he was promoted four times in four years, eventually becoming an award-winning corporate account executive. While working on his MBA at Harvard, he met many people working in the sports industry and took a summer internship doing sports marketing for Pepsi-Cola. After completing his MBA, Mark worked for Major League Baseball in their Corporate Sponsorship and Marketing Department. In 1999, he joined the NBA where he is currently Senior Director and Group Manager of Marketing Partnerships for the NBA. His responsibilities include overseeing the development of marketing programs for the NBA, USA Basketball and the Basketball Hall of Fame. Mark Tatum received his undergraduate degree from Cornell University and his MBA from Harvard University.
The threat of entry. NBA has a clearly differentiated and proprietary product, so again if you look at our
players, we've got the world's greatest players. We've got world-class facilities that our players play in.
We've got premier marketing partnerships that really are hard to duplicate by ...(Full transcript available to logged in subscribers.).
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Mark Tatum Discusses NBA City Restaurants and How They Expand on NBA's Globalization Strategy
Mark Tatum Shares Personal Academic Background and Early Experience in the Sports Business
Mark Tatum Discusses NBA's Strategy of Being a Global Sports and Entertainment Provider
