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Jeff Parker Discusses Importance of Sales and Marketing

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  • Date Added : 8/21/2000
  • Clip Duration : 1 min. 10 sec.

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Jeff Parker

  • Founder and CEO, CCBN.com (Corporate Communications Broadcast Network)
  • male
  • Caucasian
  • 1942 (Age: 82 years old)
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • Video 1 of 24 in this Case
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Biography

Jeff Parker has an extensive history of success in both entrepreneurship and financial services that he brings to the table as founder and CEO of CCBN. He is also the founder and managing director of Private Equity Investments, a venture capital firm focusing on start-up and early stage companies. As the creator and CEO of several successful financial service companies over the past fifteen years, Jeff brings an operating perspective to the companies in which he invests, as well as a wealth of financial expertise and an extended network of domestic and international business contacts. In 1980, Jeff founded Technical Data Corporation which he subsequently sold in 1986 to Canadian publishing giant Thomson Corporation. In 1982, he became Chairman and CEO of Business Research Corporation, and in 1983 founded First Call Corporation. Under his leadership, Thomson Financial Services (TFS), as the group is now known, became a major provider of proprietary financial information to the investment and corporate communities. TFS currently serves over 75,000 institutional clients worldwide, and has annual revenues in excess of $750 million. Prior to his association with TFS, Jeff served as Vice President and Senior Fixed Income Portfolio Manager at Fidelity Investments in Boston. He has also held management positions at Smith, Barney, Loeb Rhoads, and A.G. Becker. Jeff is a graduate of Cornell University from which he received a Bachelor of Engineering degree in 1965, a Master of Engineering in 1966 and a Master of Business degree in 1970.

So your businesses need to be heavily emphasizing sales and marketing. When I put a company together, one of the things I tell all of my technical people, I say, "Look, I want you guys to understand that we're all in this together, but there's some people that are more important than others." ...(Full transcript available to logged in subscribers.).

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Jeff Parker videos

Video 1 of 24 Jeff Parker Discusses Support Required For Survival
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 11 sec.
Video 2 of 24 Jeff Parker States Many Successful Businesses Start With a Simple Idea
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 9 sec.
Video 3 of 24 Jeff Parker Discusses Importance of Controlling Revenue
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 0 min. 31 sec.
Video 4 of 24 Jeff Parker States Majority of Entrepreneurs Did Not Have Parents Who Were Entrepreneurs
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 19 sec.
Video 5 of 24 Jeff Parker Discusses Failures and the Importance of the CEO
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 0 min. 56 sec.
Video 6 of 24 Jeff Parker Discusses Importance of Executing the Idea
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 13 sec.
Video 7 of 24 Jeff Parker Discusses Importance of Staying with the Plan Rather than Revising It Continually
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 29 sec.
Video 8 of 24 Jeff Parker States Entrepreneurs Aren't Different - They Just Take Risks More Easily
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 2 sec.
Video 9 of 24 Jeff Parker Discusses Importance of Sales and Marketing
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 10 sec.
Video 10 of 24 Jeff Parker States Majority of Entrepreneurs on Inc. 100 List Were on For First Startup Venture
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 0 min. 36 sec.
Video 11 of 24 Jeff Parker Discusses Critical Importance of Having Enough Cash
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 42 sec.
Video 12 of 24 Jeff Parker Discusses Developing a Skill Set Before Becoming an Entrepreneur
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 3 min. 3 sec.
Video 13 of 24 Jeff Parker Discusses Importance of Sales in Life
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 1 sec.
Video 14 of 24 Jeff Parker Discusses Developing and Honing Ideas
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 36 sec.
Video 15 of 24 Jeff Parker Discusses Using Time in Your 20s to Absorb and Learn
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 52 sec.
Video 16 of 24 Jeff Parker Discusses Exit Strategies
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 33 sec.
Video 17 of 24 Jeff Parker States Two-Thirds of Successful Entrepreneurs Did Not Have A Business in Childhood
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 0 min. 53 sec.
Video 18 of 24 Jeff Parker Discusses Raising Money to Start the Business
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 4 sec.
Video 19 of 24 Jeff Parker Discusses How Fast-Moving Entrepreneurs Started Their Businesses
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 16 sec.
Video 20 of 24 Jeff Parker Discusses Finding Your Own Strength in the Startup, Maintenance or Turnaround Role
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 6 sec.
Video 21 of 24 Jeff Parker Discusses Short Timeframes In Deciding to Start Business
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 39 sec.
Video 22 of 24 Jeff Parker Discusses Debate Over Whether Most Entrepreneurs have Long Term Goals at the Start
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 39 sec.
Video 23 of 24 Jeff Parker Describes VC Incubators
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 1 min. 6 sec.
Video 24 of 24 Jeff Parker Discusses Extrapolating a Business Idea from Personal Work and Life Experiences
  • Jeff Parker - Lecture - Topic of Entrepreneurship
  • 02-01-00
  • Jeff Parker
  • 2 min. 45 sec.

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