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Stuart Hart Discusses Slow Adaptation Of Bottom Of The Pyramid Concept

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Total Case Duration :

  • Date Added : 8/27/2007
  • Clip Duration : 1 min. 18 sec.

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Stuart Hart

  • Professor, Cornell University
  • male
  • Caucasian
  • 1952 (Age: 72 years old)
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • Video 1 of 67 in this Case
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Biography

Stuart Hart is the Samuel C. Johnson Chair in Sustainable Global Enterprise at Cornell University's Johnson School. He is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy.

Before coming to the Johnson School, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. He has consulted or served as management educator for many corporations and organizations throughout the world.

Hart has published over 50 papers and authored or edited five books. He wrote the seminal article "Beyond Greening: Strategies for a Sustainable World," which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article "The Fortune at the Bottom of the Pyramid," which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world.

Hart authored Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems (Wharton School Publishing, March 2005.) A second edition, "Capitalism at the Crossroads: Aligning Business, Earth, and Humanity" with a foreword by Al Gore, will be available in August 2007, (Wharton School Publishing).

Stuart Hart received his Bachelor's degree from the University of Rochester, his Master's degree from Yale University and his Ph.D. from the University of Michigan.

It began to occur to us that, well wow... you know, I mean what's missing and what's really needed is how does the corporate sector begin to really think about the actual bottom of the income pyramid. You know, it's one thing to start at the top and then move incrementally down to the next you know...(Full transcript available to logged in subscribers.).

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Stuart Hart videos

Video 1 of 67 Stuart Hart States Undergraduate Professors Excited Him About Environmental Issues
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 29 sec.
Video 2 of 67 Stuart Hart Discusses Educational Background and Decision To Focus on Environmental Issues
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 43 sec.
Video 3 of 67 Stuart Hart Discusses History of Environmentally Friendly Practices Being Seen As A Cost
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 51 sec.
Video 4 of 67 Stuart Hart States Society Is Beginning To Understand That Environmental Choices To Not Mean Financial Trade-Offs
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 31 sec.
Video 5 of 67 Stuart Hart Discusses PhD Work In Strategic Decision Making
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 32 sec.
Video 6 of 67 Stuart Hart States Sustainability Is Still Ill Defined
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 31 sec.
Video 7 of 67 Stuart Hart Discusses Pathways To Sustainable Enterprise
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 38 sec.
Video 8 of 67 Stuart Hart States Sustainable Business Requires You To Be A Renaissance Person
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 39 sec.
Video 9 of 67 Stuart Hart States Entrepreneurship Is About Fulfilling Needs In A New and Creative Way
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 2 min. 0 sec.
Video 10 of 67 Stuart Hart States Creating Needs Is More Challenging Than Fulfilling Existing Needs
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 42 sec.
Video 11 of 67 Stuart Hart Shares Thoughts on the Concept of Greening
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 35 sec.
Video 12 of 67 Stuart Hart States Product Stewardship Involves Thinking About Entire Life Cycle of the Product
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 10 sec.
Video 13 of 67 Stuart Hart Shares Thoughts on the Concept of Beyond Greening
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 56 sec.
Video 14 of 67 Stuart Hart Discusses The Concept of Clean Technology
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 35 sec.
Video 15 of 67 Stuart Hart Discusses Challenge of Enabling All Humans On The Planet To Live The Capitalist Dream
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 18 sec.
Video 16 of 67 Stuart Hart States Concept of Beyond Greening Is Sustainable Enterprise Serving The Underserved
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 29 sec.
Video 17 of 67 Stuart Hart Discusses Concept of Becoming Indigenous and Using Native Capabilities
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 32 sec.
Video 18 of 67 Stuart Hart States Appropriate Technology For Introduction To Underserved Is Not Always Low Tech
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 47 sec.
Video 19 of 67 Stuart Hart States Large Corporations and Western Entrepreneurs Should Be As Involved As NGOs
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 14 sec.
Video 20 of 67 Stuart Hart States University Focus On Topic of Sustainability Is Simply Another Avenue To Bring The Topic Into The Academic Setting
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 20 sec.
Video 21 of 67 Stuart Hart States Sustainability Programs In The Business School Attract A More Diverse Pool of Applicants
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 54 sec.
Video 22 of 67 Stuart Hart States Sustainability Is Not About Being A Tree Hugger - But Is About Facing Some of The Biggest Business Opportunities Of the Future
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 28 sec.
Video 23 of 67 Stuart Hart Discusses Need For Private Sector Involvement
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 58 sec.
Video 24 of 67 Stuart Hart States Sustainability Has Multiple Definitions
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 36 sec.
Video 25 of 67 Stuart Hart States Sustainability Offers Up Opportunity To Be Creative
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 50 sec.
Video 26 of 67 Stuart Hart States Sustainability Can Fuel The Entrepreneurial Process
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 47 sec.
Video 27 of 67 Stuart Hart States Sustainability Is A Bad Word For What Is A Dynamic Process
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 26 sec.
Video 28 of 67 Stuart Hart Provides Better Phrases To Capture The Concept of Sustainability
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 58 sec.
Video 29 of 67 Stuart Hart Discusses Triple Bottom Line
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 2 min. 35 sec.
Video 30 of 67 Stuart Hart States Sustainability Needs To Make The Jump To The Mass Market
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 0 sec.
Video 31 of 67 Stuart Hart Discusses Article In Harvard Business Review on Beyond Greening
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 57 sec.
Video 32 of 67 Stuart Hart Discusses Explosive Impact of Micro Finance
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 57 sec.
Video 33 of 67 Stuart Hart Discusses Backlash Against BOP Concept
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 55 sec.
Video 34 of 67 Stuart Hart Discusses Slow Adaptation Of Bottom Of The Pyramid Concept
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 18 sec.
Video 35 of 67 Stuart Hart Provides Definition For BOP or Base of Pyramid
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 17 sec.
Video 36 of 67 Stuart Hart States Providing Alternatives To The BOP Could Aid In Ending Terrorism
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 2 min. 18 sec.
Video 37 of 67 Stuart Hart States Sustainable Development Can Provide Opportunities For The BOP
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 52 sec.
Video 38 of 67 Stuart Hart Discusses Vision Behind The Johnson School's Center For Sustainable Global Enterprise (SGE)
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 43 sec.
Video 39 of 67 Stuart Hart Discusses Need For New Approach For Engaging With BOP Markets
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 1 min. 20 sec.
Video 40 of 67 Stuart Hart Discusses Development of BOP Protocol
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 41 of 67 Stuart Hart States SGE Offers Study Based Around BOP Learning Laboratories
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 42 of 67 Stuart Hart States SGE Offers Study Based Around Sustainable Innovation Learning Laboratories
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 43 of 67 Stuart Hart States lean Tech Initiatives Need To Focus On Commercialization Strategies
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 44 of 67 Stuart Hart Discusses Commercialization Opportunities In Blending Of Clean Tech and BOP
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 45 of 67 Stuart Hart Discusses Key Staff Members In The SGE
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 46 of 67 Stuart Hart Discusses The Concept of the Learning Lab
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 47 of 67 Stuart Hart Discusses Growth of Johnson School's Center For Sustainable Global Enterprise (SGE)
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 48 of 67 Stuart Hart Discusses Cornell Global Forum for Sustainable Enterprise
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 49 of 67 Stuart Hart States Current Crossroads Are A Result Of Unresolved Issues of the 19th Century
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.
Video 50 of 67 Stuart Hart States That This Current Human Generation May Be Presented With The Most Important Decisions To Make
  • Stuart Hart - Interview - Cornell University's Johnson School Center for Sustainable Global Enterprise
  • 8/27/2007
  • Stuart Hart
  • 0 min. 0 sec.

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