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Scott Blackwell Discusses Inspiration Behind Product Packaging

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Total Case Duration :

  • Date Added : 5/10/2007
  • Clip Duration : 1 min. 35 sec.

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Scott Blackwell

  • Founder, Immaculate Baking Company
  • male
  • Caucasian
  • 1965 (Age: 59 years old)
  • Scott Blackwell - Interview - Immaculate Baking Company
  • Video 1 of 48 in this Case
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Biography

Scott Blackwell is the founder of Immaculate Baking Company.

At first, it was a desperate need for college tuition money that fueled his first foray into the food business. Using his knack for creative resourcefulness, Scott began selling homemade pies (made in his tiny apartment) to local Greenville restaurants. What began as a venture of desperation soon became a viable little business with over 28 restaurants buying his extraordinary pies.

After college, several other food ventures followed suit. From driving a seafood truck up and down the South Carolina coast to establishing Ben and Jerry's 9th ice cream distributorship (covering the Carolinas), Scott absorbed everything he learned along the way.

At 23, Scott sold his Ben and Jerry's distributorship, paid off his student loans, and moved to Columbia, SC with 30 dollars in his pocket. What began as a spontaneous itch to try something different soon led to the grand opening of his restaurant, Immaculate Consumption, a popular gathering spot with an eclectic menu and home of the only coffee roasting machine in town! Inspired by the cult following of his artisan-roasted coffee, Scott began making cookies and biscotti to be served with the fresh espresso and soon crowds were pouring through the doors not to eat funky sandwiches and sip lattes but to satisfy the cravings for his infamous pancake-sized cookies! It didn't take long for him to recognize the incredible potential of his famous cookie recipes, and he sold the restaurant and moved to Flat Rock, NC in order to pursue that full time.

Well, like many people who drop everything to follow a dream, Scott discovered that it wasn't quite as glamorous as it sounded. There he was doing exactly what he wanted to do, but doing it in his two-car garage, and he suddenly found himself lacking both inspiration and confidence. With this in mind, he turned to folk art, an old interest that had never failed to inspire him, and began traveling, often for days at a time, to visit with different folk artists he had befriended in the past. While driving one day, he had a revelation - why not combine his two passions, folk art and cookies, into the start of his new business? With that thought, Scott returned to his garage, newly inspired, and Immaculate Baking Company was born.

Almost 12 years have passed since then, but Scott is more passionate about the food business than ever before. He still develops all of the recipes himself and can be found most any day scouring the grocery aisles for signs of new products and new trends. Aside from his overwhelming interest in Immaculate, Scott is also an avid folk art collector, founder of the Folk Artist's Foundation and has even dipped into the world of filmmaking to complete the 10-year documentary project about Southern folk artists entitled "All Rendered Truth."

After I kind of had this brainstorm on this two-lane road drive in Georgia, I thought you know, I've been collecting this art for years and I love these artists not just because of their art but the way they approach the art and that is really inspirational to me. So just because I'm in a garage an...(Full transcript available to logged in subscribers.).

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Scott Blackwell videos

Video 1 of 48 Scott Blackwell Discusses Immaculate Consumption Restaurant Venture
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 16 sec.
Video 2 of 48 Scott Blackwell Discusses Inspiration Behind Product Packaging
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 35 sec.
Video 3 of 48 Scott Blackwell Discusses First Trade Show Experience
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 4 sec.
Video 4 of 48 Scott Blackwell Discusses How He Chose Company Logo
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 47 sec.
Video 5 of 48 Scott Blackwell Discusses Experience of Working With Artist On Logo Generation
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 40 sec.
Video 6 of 48 Scott Blackwell Discusses Mission Of Immaculate Baking Company
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 56 sec.
Video 7 of 48 Scott Blackwell States Lacking Resources In The Beginning Has Its Advantages
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 43 sec.
Video 8 of 48 Scott Blackwell Discusses Choosing More Difficult Direction With Regards To Packaging
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 8 sec.
Video 9 of 48 Scott Blackwell Discusses Challenge of Being Different
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 30 sec.
Video 10 of 48 Scott Blackwell Shares Anecdote of Affirmation From Artist
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 30 sec.
Video 11 of 48 Scott Blackwell States Actions Speak Louder Than Words
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 24 sec.
Video 12 of 48 Scott Blackwell Discusses Slogans
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 17 sec.
Video 13 of 48 Scott Blackwell Discusses Company's Mission To Support and Nurture Creativity
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 17 sec.
Video 14 of 48 Scott Blackwell States Importance of Embracing Creativity Each Day
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 40 sec.
Video 15 of 48 Scott Blackwell States Opportunities Exist To Influence Younger Generation
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 50 sec.
Video 16 of 48 Scott Blackwell States Creativity Is About Expressing Your Individuality
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 47 sec.
Video 17 of 48 Scott Blackwell States Folk Art Is A Touchstone
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 34 sec.
Video 18 of 48 Scott Blackwell Shares Thoughts on Addictive Personalities
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 4 sec.
Video 19 of 48 Scott Blackwell States Working Creatively Still Involves Working
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 47 sec.
Video 20 of 48 Scott Blackwell States Importance of Having An Open Environment
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 36 sec.
Video 21 of 48 Scott Blackwell Discusses Company's Encouragement of Social Outreach
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 57 sec.
Video 22 of 48 Scott Blackwell Discusses Importance of Selling Company's Story
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 42 sec.
Video 23 of 48 Scott Blackwell Discusses PR Aspect To 10 Foot Cookie
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 26 sec.
Video 24 of 48 Scott Blackwell States 10 Foot Cookies Raise Awareness For Non-Profits
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 5 sec.
Video 25 of 48 Scott Blackwell States Importance of Walking The Walk
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 51 sec.
Video 26 of 48 Scott Blackwell Discusses Relationship With Jet Blue
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 18 sec.
Video 27 of 48 Scott Blackwell Discusses Positive Press Experience
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 18 sec.
Video 28 of 48 Scott Blackwell States A Negative Mindset Can Become a Self Fulfilling Prophesy
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 6 sec.
Video 29 of 48 Scott Blackwell Outlines Organizational Chart of Startup
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 28 sec.
Video 30 of 48 Scott Blackwell States Importance of Being True To The Message
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 7 sec.
Video 31 of 48 Scott Blackwell States You Win More Battles Than You Lose and Eventually You Win The War
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 20 sec.
Video 32 of 48 Scott Blackwell States Work Is Hard But Being An Entrepreneur Enables Him To Control His Own Destiny
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 53 sec.
Video 33 of 48 Scott Blackwell Shares Story Of How Managers Have Learned To Deal With Delegation
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 54 sec.
Video 34 of 48 Scott Blackwell Shares Belief That There Is No Such Thing As Failure
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 41 sec.
Video 35 of 48 Scott Blackwell Shares Example of Team Failure in Building 100 Foot Cookie
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 13 sec.
Video 36 of 48 Scott Blackwell States His Company Has Had Successes and Failures
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 46 sec.
Video 37 of 48 Scott Blackwell States Failure Is Inevitable
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 51 sec.
Video 38 of 48 Scott Blackwell Shares Examples of Positive Outlook
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 29 sec.
Video 39 of 48 Scott Blackwell Shares Thoughts on Design
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 41 sec.
Video 40 of 48 Scott Blackwell States Importance of Thinking About Social Responsibility In All Layers of Company
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 2 min. 11 sec.
Video 41 of 48 Scott Blackwell States Importance of Having A Filter For His Thoughts
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 44 sec.
Video 42 of 48 Scott Blackwell States Importance of Building An Appealing Work Environment
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 29 sec.
Video 43 of 48 Scott Blackwell States Importance of Being Uninhibited
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/07
  • Scott Blackwell
  • 1 min. 38 sec.
Video 44 of 48 Scott Blackwell States Importance of Understanding Difference Between Setbacks and Failures
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 0 min. 54 sec.
Video 45 of 48 Scott Blackwell States Your Professional Goals Need To Be About Passion and Not Financial Gain
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 23 sec.
Video 46 of 48 Scott Blackwell Discusses Creation of Company Name
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 3 min. 6 sec.
Video 47 of 48 Scott Blackwell Discusses Inmmaculate Consumption Name
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 5/10/2007
  • Scott Blackwell
  • 1 min. 6 sec.
Video 48 of 48 Scott Blackwell States Company Has Had To Dig Deep To Survive and Grow
  • Scott Blackwell - Interview - Immaculate Baking Company
  • 05-10-07
  • Scott Blackwell
  • 2 min. 29 sec.

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