John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Cayer is a graduate of Cornell University.
So think about equity a little bit more. These are some of the principles at SC Johnson we think a brand manager should live by. One is, know what your brand means to consumers. You've really got to understand it intimately. You've got to be out talking to consumers all the time. And not just tr...(Full transcript available to logged in subscribers.).
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