(607) 227-8695info@prendismo.com

Bill Higgins Outlines Saratoga Garlic's Marketing Through Delis and Beverage Centers

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 6/26/2002
  • Clip Duration : 1 min. 0 sec.

Playlists

Please Login to create playlists

Bill Higgins

  • , Saratoga Garlic
  • male
  • Caucasian
  • 1958 (Age: 66 years old)
  • Bill Higgins - Interview - Saratoga Garlic
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

Bill Higgins is the owner of Saratoga Garlic in Saratoga Springs, NY. The company is an organic produce and garlic farm.

A conversation with a steak house owner in Manhattan gave Bill Higgins the idea of farming organic produce. He gave up his initial idea of carrots and potatoes for garlic mainly due to the fact that is doesn't require the amount of acreage a field crop would require.

Well, it's a gourmet food item, however, that has the idea behind the product, obviously we thought that the name Saratoga was a good marketing name so we've actually gotten our stuff, or been asked to put our stuff, our products in some gift stores here in town. So, we've now developed a series of...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Bill Higgins videos

Video 1 of 15 Bill Higgins Outlines Saratoga Garlic's Product Line
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 56 sec.
Video 2 of 15 Bill Higgins Discusses Business Growth Through Targeting New York City Markets and Manufacturing Gourmet Food Items
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 3 of 15 Bill Higgins Outlines Saratoga Garlic's Marketing Through Delis and Beverage Centers
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 0 sec.
Video 4 of 15 Bill Higgins Discusses Importance of Trade Shows and Importance of Consumers Tasting the Product
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 4 sec.
Video 5 of 15 Bill Higgins Outlines Plan to Increase Volume of Sales to Make Business a Full-Time Endeavor
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 6 of 15 Bill Higgins Discusses Personal Business Background
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 38 sec.
Video 7 of 15 Bill Higgins Discusses Creating a Business Plan to Get Buy-In from Economic Council
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 21 sec.
Video 8 of 15 Bill Higgins Discusses Testimonials and Market Research
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 42 sec.
Video 9 of 15 Bill Higgins Discusses Changes in His Business Plan and Taking Control over Product Manufacturing
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 53 sec.
Video 10 of 15 Bill Higgins Discusses Marketing Challenges in Product Labeling, E-Commerce and Hidden Costs
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 8 sec.
Video 11 of 15 Bill Higgins States Business Growth and Expansion Has Been Planned
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 37 sec.
Video 12 of 15 Bill Higgins Shares Importance of Becoming a Certified Organic Grower
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 0 sec.
Video 13 of 15 Bill Higgins Discusses Challenge of Delivering Gourmet Food Products for an Acceptable Cost
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
Video 14 of 15 Bill Higgins Shares Good Advice - Determine Your Market and Write a Business Plan
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 39 sec.
Video 15 of 15 Bill Higgins Shares Thoughts on Being an Entrepreneur
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 0 min. 26 sec.

RELATED VIDEOS

Bill Higgins Outlines Saratoga Garlic's Marketing Through Delis and Beverage Centers
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 0 sec.
Bill Higgins Discusses Business Growth Through Targeting New York City Markets and Manufacturing Gourmet Food Items
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 46 sec.
John Cannon Discusses Research Methods To Create New Food Products
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 55 sec.
John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 2 min. 12 sec.
John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 39 sec.
John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
  • John Cannon - Lecture - Nestle USA and Introduction of New Frozen Food Line, Corner Bistro
  • 10/1/2005
  • John Cannon
  • 1 min. 26 sec.
Seth Goldman Discusses Importance of Design For Product Packaging
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 29 sec.
Seth Goldman Discusses Challenge of Offering Product Without Conventional Levels of Sweetness That American Public Is Used To
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 0 min. 51 sec.
Seth Goldman Discusses Creative Packaging Agreeement For Peach Tea Product
  • Seth Goldman - Interview - Honest Tea
  • 2/9/2006
  • Seth Goldman
  • 1 min. 7 sec.
Chris Dearnley Discusses New Market Possibilities For Pura Vida
  • Chris Dearnley - Interview - Pura Vida
  • 3/1/2006
  • Chris Dearnley
  • 2 min. 0 sec.