Radha Agrawal is the Founder of Super Sprowtz, LLC, a story and concept she has been developing for more than three and a half years. The concept for Super Sprowtz grew out of a menu she designed for her restaurant, Slice, an organic pizzeria that she co-owns with her twin sister Miki in New York City, where they just opened their second location (www.sliceperfect.com). As a wellness advocate and an active athlete, she speaks to public school children across New York on the benefits of nutrition and healthy eating. Agrawal has extensive film experience spanning the commercial, music video and feature length formats and has produced for film greats such as Michel Gondry, director of "Eternal Sunshine Of the Spotless Mind." She is currently producing a feature film, "The Western Front," about American foreign policy in Iraq. The film incorporates animation, motion graphics, and live-action, and has just been accepted at the 2010 Tribeca Film Festival in New York. Agrawal has been working in the entertainment industry for more than 10 years, only taking time off to open her first restaurant with her twin sister. She worked as an agent for commercial videos, representing directors such as George Lucas and the Coen Brothers, and has a broad network in the film and television community. Radha Agrawal's comments are from the panel "New Approaches to Marketing in the Post-Web 2.0 World" that was given during Entrepreneurship at Cornell's Celebration in April 2010. Most recently, Radha Agrawal is a co-founder of the company, Thinx. Radha Agrawal earned her BS from Cornell University.
Something that's very important to me and growing my business, is two things. One is retention and conversion. How do you retain the audience? How do you get them to continue to come back to your website, wanting to continue to listen to your Twitter, to your Facebook? And then how do you conver...(Full transcript available to logged in subscribers.).
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