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Norb Mayrhofer Discusses Target Customers

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Total Case Duration :

  • Date Added : 2/22/2006
  • Clip Duration : 3 min. 4 sec.

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Norb Mayrhofer

  • General Manager, North American Commercial Products, Procter & Gamble
  • male
  • Caucasian
  • Not Available
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • Video 1 of 18 in this Case
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Biography

Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.

Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.

I think the most important thing in a business plan is to understand who the target customer is. To really narrow it down, a couple of years ago, I was here and it is funny that this example always kind of sticks with me but I was here and we were working on a business plan for a women's clothing s...(Full transcript available to logged in subscribers.).

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Norb Mayrhofer videos

Video 1 of 18 Norb Mayrhofer Discusses Personal and Professional Background
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 25 sec.
Video 2 of 18 Norb Mayrhofer Discusses How Hiring New People Can Help A Company Continue To Increase Their Value in The Marketplace
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 13 sec.
Video 3 of 18 Norb Mayrhofer States Strong Business Plans Lay Out A Step-by-Step Plan For Profitability
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 16 sec.
Video 4 of 18 Norb Mayrhofer Discusses Importance of Understanding Who Your Target Customer Is
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 42 sec.
Video 5 of 18 Norb Mayrhofer Shares Example of How P&G Defines A Target Market
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 33 sec.
Video 6 of 18 Norb Mayrhofer States Choosing A Target Customer Is Driven By Ability To Deliver Value To Underserved Consumer While Meeting Your Business Objectives
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 35 sec.
Video 7 of 18 Norb Mayrhofer States Importance of Understanding Legal and Business Environment
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 1 sec.
Video 8 of 18 Norb Mayrhofer States Importance of Delivering On Your Consumer's Top Three Demands
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 57 sec.
Video 9 of 18 Norb Mayrhofer States Importance of Building a Business By Getting Strong and Then Getting Big
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 20 sec.
Video 10 of 18 Norb Mayrhofer Discusses How To Sense Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 15 sec.
Video 11 of 18 Norb Mayrhofer States Understanding The Quality of The Consumer Experience Will Lead To Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 0 sec.
Video 12 of 18 Norb Mayrhofer Shares Thoughts on Usability Testing and Deployment Research
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 34 sec.
Video 13 of 18 Norb Mayrhofer States Best Customer Understand Can Often Come From Listening To Customer Disappointments
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 15 sec.
Video 14 of 18 Norb Mayrhofer States Market Research Doesn't Have To Be Difficult
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 12 sec.
Video 15 of 18 Norb Mayrhofer States When You Ask The Right Questions, You Get Better Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 37 sec.
Video 16 of 18 Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 26 sec.
Video 17 of 18 Norb Mayrhofer States Business Plans Can Be Broken Down and Measured in Compoenents
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 54 sec.
Video 18 of 18 Norb Mayrhofer Discusses Target Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 4 sec.

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