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Linda Mason Discusses Bright Horizons' Rapid Growth and Geographic Strategy

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Total Case Duration :

  • Date Added : 10-01-00
  • Clip Duration : 1 min. 31 sec.

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Linda Mason

  • Chairman, Bright Horizons
  • female
  • Caucasian
  • 1956 (Age: 63 years old)
  • Linda Mason - Interview - Bright Horizons
  • Video 1 of 28 in this Case
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Biography

Linda Mason is the Chairman and Co-Founder of Bright Horizons. Bright Horizons provides high quality childcare at the work site as a benefit for employees. She founded the company in 1986 with her husband, Roger Brown, and a small team of committed parents in Cambridge, MA. Prior to founding Bright Horizons, Linda Mason managed large-scale relief operations overseas. She served as co-director of Save the Children's emergency program in Sudan, serving 400,000 famine and war victims, and directed a large feeding program for children in Cambodian refugee camps along the Thai border. She is a graduate of the Yale School of Management, Cornell University and the Sorbonne University in Paris, France.

It wasn't until about 1990 until corporate demand started to take off. So, by the turn of the decade, by 1991, corporations started to see the need of childcare. So, what really happened was there was a lag between the shift in workplace demographics and the realization on the part of senior manag...(Full transcript available to logged in subscribers.).

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Linda Mason videos

Video 1 of 28 Linda Mason States Market Research and Desire to Make Societal Impact Gave Direction to Startup
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 40 sec.
Video 2 of 28 Linda Mason Discusses Corporate Culture and Maintenance of Culture through Company Growth
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 43 sec.
Video 3 of 28 Linda Mason Discusses Personal Attitude Towards Risk
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 17 sec.
Video 4 of 28 Linda Mason Discusses Changing Professional Role As Company Has Matured
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 50 sec.
Video 5 of 28 Linda Mason Discusses Strategy Shift In Response to Early Challenges
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 40 sec.
Video 6 of 28 Linda Mason Finds Biggest Surprise is Continued Personal Involvement with Company After 14 Years
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 33 sec.
Video 7 of 28 Linda Mason Discusses Personal Background in Both Consulting and Running Refugee Programs in Africa
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 47 sec.
Video 8 of 28 Linda Mason Discusses Hitting a Brick Wall Early in the Startup Phase
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 0 sec.
Video 9 of 28 Linda Mason Discusses Importance of a Business Plan
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 41 sec.
Video 10 of 28 Linda Mason Defines Being an Entrepreneur
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 28 sec.
Video 11 of 28 Linda Mason Discusses International Expansion of Company
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 22 sec.
Video 12 of 28 Linda Mason Discusses Bright Horizons' Rapid Growth and Geographic Strategy
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 31 sec.
Video 13 of 28 Linda Mason Discusses Balance of Entrepreneurship and Family
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 42 sec.
Video 14 of 28 Linda Mason Discusses Entrepreneurial Experiences with Save the Children
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 0 sec.
Video 15 of 28 Linda Mason States Young Professionals Should Follow Heart and Passions
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 42 sec.
Video 16 of 28 Linda Mason Discusses Importance of Mission Statement Being Central to Company
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 47 sec.
Video 17 of 28 Linda Mason Discusses Finding Investors and Creating a High Quality Brand
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 33 sec.
Video 18 of 28 Linda Mason Discusses Instilling Value in Employees
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 33 sec.
Video 19 of 28 Linda Mason Discusses Expansion of the Business and Growth Abroad
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 2 min. 15 sec.
Video 20 of 28 Linda Mason Sees Parents As Most Influential Mentors
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 42 sec.
Video 21 of 28 Linda Mason Discusses Bright Horizons' Continual Planning Process
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 1 sec.
Video 22 of 28 Linda Mason States Startup Raised Capital Quickly Through VC Firm
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 33 sec.
Video 23 of 28 Linda Mason Discusses Going Public and Retaining Operational Control
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 2 min. 9 sec.
Video 24 of 28 Linda Mason Addresses Thoughts on Risk When Creating Company
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 5 sec.
Video 25 of 28 Linda Mason Shares Thoughts on Not Following A Linear Path in Life
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 25 sec.
Video 26 of 28 Linda Mason Discusses Dealing with Employees
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 15 sec.
Video 27 of 28 Linda Mason Shares Thoughts on Working With Spouse
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 0 min. 59 sec.
Video 28 of 28 Linda Mason Discusses High and Low Points of Starting and Growing a Business
  • Linda Mason - Interview - Bright Horizons
  • 10-01-00
  • Linda Mason
  • 1 min. 17 sec.