Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previously, she was Vice President/General Manager for Sauce and Meal Preparation for Campbell USA, and Vice President, Global Soup Strategy and New Business, North American Soup.
Prior to coming to Campbell's in 2002, Ambrosia spent 17 years at Nabisco and most recently Kraft where she was Vice President, New Business Development with responsibility for acquisition synergies. Other assignments at Nabisco included Vice President, Strategy / Business Development; Vice President of Marketing at Nabisco Biscuit Company and General Manager of Specialty Biscuits.
Lynn Ambrosia earned both her Bachelor of Science degree and MBA at Cornell University.
Nine, plan for years one and two, not just for year one. As I said, volume will decline if you don't do something. And some of the things you do, as I said, add variety and new SKUs for shelf impact, make sure your advertising is continuous and you constantly refresh your copy, your advertising co...(Full transcript available to logged in subscribers.).
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