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Mark Wilson States Reality of Time Needed To Get Business Plan Written and Company To Break-even Point

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Total Case Duration :

  • Date Added : 1/29/2007
  • Clip Duration : 0 min. 44 sec.

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Mark Wilson

  • Principal, Initiatives Consulting
  • male
  • Caucasian
  • 1961 (Age: 56 years old)
  • Mark Wilson - Lecture - Innovation to Commercialization
  • Video 1 of 13 in this Case
  • View All Available Videos

Biography

Mark Wilson has over 15 years of experience solving the complex design and process issues involved in launching new products that have generated over $600 million in annual sales. Prior to launching Initiatives Consulting, LLC in 1997, Wilson served in management roles at Bausch & Lomb, Inc, Baxter Healthcare, Inc., and Opkor, Inc, an optics company. His experience includes design, production, quality control, and marketing for a wide range of new health care and optical products for consumers and businesses.

As Principal of Initiatives Consulting, Wilson leads a team of experts that advise clients on the 'fuzzy front end of innovation' - determining whether ideas should move forward and how to move them towards commercialization. Clients include Baxter Healthcare, Xerox, numerous smaller companies, and universities such as Cornell, University of Michigan, and Rochester Institute of Technology.

Mark Wilson received an M.S. and B.S. in Mechanical Engineering from Rensselaer Polytechnical Institute.

Takes about 216,000 hours cumulative work to get the average high tech company to the point where it is breaking even making a profit, okay. Takes about 1000 hours to write a really good business plan, that's a lot of weekends and evenings. Do you even want to spend time, 1000 hours writing a busi...(Full transcript available to logged in subscribers.).

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Mark Wilson videos

Video 1 of 13 Mark Wilson Discusses Human Desire To Create and Invent
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 30 sec.
Video 2 of 13 Mark Wilson Discusses Decision To Take Idea To Next Level
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 41 sec.
Video 3 of 13 Mark Wilson States Implementing New Ideas Is Actually A Slow Process
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 35 sec.
Video 4 of 13 Mark Wilson States Importance of Having a Clear Vision Of the End Product
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 11 sec.
Video 5 of 13 Mark Wilson Discusses Navigating Legal Issues Of New Product Developmet
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 57 sec.
Video 6 of 13 Mark Wilson States Importance of Understanding Whether Your Product Can Sustain Itself
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 14 sec.
Video 7 of 13 Mark Wilson Discusses Importance of Understanding Product's Maturity Curve
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 29 sec.
Video 8 of 13 Mark Wilson Discusses Importance of Understanding Length and Timing Of Maturity Curve
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 0 sec.
Video 9 of 13 Mark Wilson States Importance of Understanding Market Competition
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 36 sec.
Video 10 of 13 Mark Wilson States Reailty That It iS Hard To Change Consumer Behavior
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 36 sec.
Video 11 of 13 Mark Wilson States Need To Evaluate How Much Money And Time You Have To Launch Product
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 46 sec.
Video 12 of 13 Mark Wilson States Reality of Time Needed To Get Business Plan Written and Company To Break-even Point
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 44 sec.
Video 13 of 13 Mark Wilson States Importance of Having A Champion For Your Idea
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 48 sec.

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  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
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  • 2 min. 46 sec.
Mark Wilson States Reality of Time Needed To Get Business Plan Written and Company To Break-even Point
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 44 sec.
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