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Vijay Nathan Discusses Passive Versus Active Advertising

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Total Case Duration :

  • Date Added : 11/14/2014
  • Clip Duration : 5 min. 24 sec.

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Vijay Nathan

  • CEO, NoshOnIt
  • male
  • Asian
  • 1984 (Age: 35 years old)
  • Vijay Nathan - Interview - NoshOnIt
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

Vijay Nathan is the Co-Founder and CEO of NoshOnIt. After realizing that he was much better suited to be cooking at home instead of in a professional kitchen, Vijay traded in his chef hat for an apron and has committed himself to helping everyone realize that they can cook great food at home. You'll often find him traversing the city for the best ethnic eats or experimenting in the kitchen with new cuisines.

Prior to NoshOn.It, Vijay was the Co-Founder and CEO of MyReci.com, an online recipe box application that allows you to manage, save, and share all of your recipes from any website in one place. MyReci was born out of Vijay's entrepreneurship and brand management focus at the Johnson Graduate School of Management at Cornell University, where he received his MBA.

Vijay Nathan received his undergraduate degree from Tufts University and his MBA from Cornell University.

Yeah, when I think about online advertising or essentially how am I going to make money with a media based website online, you know, I think of two different ways of making money: sort of active money making and passive money making. Passive money making is what I would essentially consider to be ...(Full transcript available to logged in subscribers.).

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Vijay Nathan videos

Video 1 of 18 Vijay Nathan Discusses Academic and Professional Background
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 3 min. 55 sec.
Video 2 of 18 Vijay Nathan Discusses Working For Consumer Packaged Goods (CPG) Company
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 11 sec.
Video 3 of 18 Vijay Nathan Discusses Transitioning To MyReci Startup
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 19 sec.
Video 4 of 18 Vijay Nathan States Importance of Understanding Technology Even If You Can't Code
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 7 sec.
Video 5 of 18 Vijay Nathan Discusses Partners And Trajectory of First Startup
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 4 min. 1 sec.
Video 6 of 18 Vijay Nathan Discusses Importance of Getting Customer Feedback Based on Their Experience With Product
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 0 min. 46 sec.
Video 7 of 18 Vijay Nathan States Teams Are Best Understood When Facing Challenges
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 10 sec.
Video 8 of 18 Vijay Nathan Discusses Hiring Employees For More Than Existing Skillset
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 1 min. 28 sec.
Video 9 of 18 Vijay Nathan Discusses Importance of Understanding Kind of Business You Want To Build At Outset
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 34 sec.
Video 10 of 18 Vijay Nathan Discusses Product Market Fit
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 1 min. 50 sec.
Video 11 of 18 Vijay Nathan Discusses Launching NoshOnIt
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 3 min. 40 sec.
Video 12 of 18 Vijay Nathan Discusses Building Up Company
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 2 min. 33 sec.
Video 13 of 18 Vijay Nathan Discusses Idea Generation and Development
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 3 min. 25 sec.
Video 14 of 18 Vijay Nathan Discusses Challenges In Scaling Authenticity
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 0 min. 47 sec.
Video 15 of 18 Vijay Nathan Discusses Value Proposition Of Business
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 5 min. 4 sec.
Video 16 of 18 Vijay Nathan Discusses Passive Versus Active Advertising
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 5 min. 24 sec.
Video 17 of 18 Vijay Nathan Discusses Importance of Being Able to Let Go Of Ideas That Aren't Working
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 5 min. 35 sec.
Video 18 of 18 Vijay Nathan States Entrepreneurs Work Hard And Care Deeply About Idea
  • Vijay Nathan - Interview - NoshOnIt
  • 11/14/2014
  • Vijay Nathan
  • 3 min. 16 sec.

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