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Norb Mayrhofer States Importance of Building a Business By Getting Strong and Then Getting Big

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Total Case Duration :

  • Date Added : 2/22/2006
  • Clip Duration : 2 min. 20 sec.

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Norb Mayrhofer

  • General Manager, North American Commercial Products, Procter & Gamble
  • male
  • Caucasian
  • Not Available
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • Video 1 of 18 in this Case
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Biography

Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.

Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.

The question was if you don't know who your target market, how do you deal with the diffusion of resources and that's exactly right. Thought here on a business of almost any kind that I have ever been involved in, is get strong then get big alright, so you get strong with the target market that you...(Full transcript available to logged in subscribers.).

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Norb Mayrhofer videos

Video 1 of 18 Norb Mayrhofer Discusses Personal and Professional Background
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 25 sec.
Video 2 of 18 Norb Mayrhofer Discusses How Hiring New People Can Help A Company Continue To Increase Their Value in The Marketplace
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 13 sec.
Video 3 of 18 Norb Mayrhofer States Strong Business Plans Lay Out A Step-by-Step Plan For Profitability
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 16 sec.
Video 4 of 18 Norb Mayrhofer Discusses Importance of Understanding Who Your Target Customer Is
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 42 sec.
Video 5 of 18 Norb Mayrhofer Shares Example of How P&G Defines A Target Market
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 33 sec.
Video 6 of 18 Norb Mayrhofer States Choosing A Target Customer Is Driven By Ability To Deliver Value To Underserved Consumer While Meeting Your Business Objectives
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 35 sec.
Video 7 of 18 Norb Mayrhofer States Importance of Understanding Legal and Business Environment
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 1 sec.
Video 8 of 18 Norb Mayrhofer States Importance of Delivering On Your Consumer's Top Three Demands
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 57 sec.
Video 9 of 18 Norb Mayrhofer States Importance of Building a Business By Getting Strong and Then Getting Big
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 20 sec.
Video 10 of 18 Norb Mayrhofer Discusses How To Sense Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 15 sec.
Video 11 of 18 Norb Mayrhofer States Understanding The Quality of The Consumer Experience Will Lead To Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 0 sec.
Video 12 of 18 Norb Mayrhofer Shares Thoughts on Usability Testing and Deployment Research
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 34 sec.
Video 13 of 18 Norb Mayrhofer States Best Customer Understand Can Often Come From Listening To Customer Disappointments
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 15 sec.
Video 14 of 18 Norb Mayrhofer States Market Research Doesn't Have To Be Difficult
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 12 sec.
Video 15 of 18 Norb Mayrhofer States When You Ask The Right Questions, You Get Better Answers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 0 min. 37 sec.
Video 16 of 18 Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 1 min. 26 sec.
Video 17 of 18 Norb Mayrhofer States Business Plans Can Be Broken Down and Measured in Compoenents
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 2 min. 54 sec.
Video 18 of 18 Norb Mayrhofer Discusses Target Customers
  • Norb Mayrhofer - Lecture - Finding Your Target Market
  • 2/22/2006
  • Norb Mayrhofer
  • 3 min. 4 sec.

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