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JB Osborne States Business Purpose Has To Be About Adding Value, Not Making Money

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Total Case Duration :

  • Date Added : 4/17/2014
  • Clip Duration : 1 min. 37 sec.

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JB Osborne

  • CEO, Red Antler
  • male
  • Caucasian
  • 1981 (Age: 43 years old)
  • JB Osborne - Interview - Red Antler and Lean Startups
  • Video 1 of 19 in this Case
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Biography

JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.

An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.

In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.

JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.

I think purpose is critical. And something I think about a lot is that the purpose can't be making money. The purpose has to be adding some sort of value to the world. That can happen in a lot of different ways. It doesn't have to be that you do something with a social cause or you give this if ...(Full transcript available to logged in subscribers.).

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JB Osborne videos

Video 1 of 19 JB Osborne Discusses Entrepreneurs Must Have Blind Faith
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 2 min. 36 sec.
Video 2 of 19 JB Osborne Discusses Red Antler's Core Business
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 57 sec.
Video 3 of 19 JB Osborne States Importance of Building For Long-Term Even When Small
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 38 sec.
Video 4 of 19 JB Osborne Discusses Importance of Building a Brand
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 10 sec.
Video 5 of 19 JB Osborne States Importance of Understanding the Company's Value Proposition
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 15 sec.
Video 6 of 19 JB Osborne Discusses The Dynamic of Fear
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 33 sec.
Video 7 of 19 JB Osborne Discusses Feedback Loop Of Changing Course Quickly After Failure
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 23 sec.
Video 8 of 19 JB Osborne Discusses Importance of Building A Solid Reputation
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 58 sec.
Video 9 of 19 JB Osborne States Business Purpose Has To Be About Adding Value, Not Making Money
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 37 sec.
Video 10 of 19 JB Osborne Discusses Exhausting Cycle Of Business
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 59 sec.
Video 11 of 19 JB Osborne Discusses Bootstrapping And Managing Cash
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 57 sec.
Video 12 of 19 JB Osborne States Real-life Experience Teaches Lesson That Cash Is King
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 1 sec.
Video 13 of 19 JB Osborne Discusses Philosophy Of Learning The Hard Way
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 28 sec.
Video 14 of 19 JB Osborne Discusses Business Strategy And First Contact With Customers
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 2 min. 20 sec.
Video 15 of 19 JB Osborne Discusses Misconceptions of Branding
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 8 min. 1 sec.
Video 16 of 19 JB Osborne States Success Is Defined By Helping Clients Succeed
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 3 min. 42 sec.
Video 17 of 19 JB Osborne Discusses Amount Of Change Happening in Design and Technology
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 3 min. 16 sec.
Video 18 of 19 JB Osborne Discusses Design As Primary Goal Of Technology
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 0 min. 58 sec.
Video 19 of 19 JB Osborne Discusses Reality That Technology Will Change But Brands Should Adapt
  • JB Osborne - Interview - Red Antler and Lean Startups
  • 4/17/2014
  • JB Osborne
  • 1 min. 37 sec.

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