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Patrick Mulcahy Discusses Advertising Against Competition

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  • Date Added : 4/21/2000
  • Clip Duration : 2 min. 0 sec.

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Patrick Mulcahy

  • Founder, Energizer, Inc.
  • male
  • Caucasian
  • 1944 (Age: 80 years old)
  • Patrick Mulcahy - Lecture - Energizer
  • Video 1 of 50 in this Case
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Biography

Patrick Mulcahy is Chief Executive Officer of Energizer, Inc. His retirement from the company was announced in the fall of 2004. Mulcahy joined Ralston in 1968 and has served as Chairman of the Board and Chief Executive Officer of Eveready Battery Company, Inc. since 1987. Mulcahy served as co-Chief Executive Officer and co-President of Ralston from October 1997 to June 1999. He served as Ralston's Vice President and Director, Corporate Strategic Planning and Administration, 1984--1986. Patrick Mulcahy received Bachelor's and Master's Degrees in Science from Cornell University. He also holds an MBA from Cornell's Johnson School.

We, as I mentioned are not going to make claims. This product, however, will deliver about 80% more power in the double-A size than base Energizer in high-drain devices. So it will be, as far as we know, the best performing battery on the market in the world. One final word regarding the base-bra...(Full transcript available to logged in subscribers.).

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Patrick Mulcahy videos

Video 1 of 50 Patrick Mulcahy Shares Background of Company, Energizer
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 3 min. 17 sec.
Video 2 of 50 Patrick Mulcahy States Retailers Had Leverage in Battery Industry
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 41 sec.
Video 3 of 50 Patrick Mulcahy States Energizer's Strategy Built Around Customer
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 14 sec.
Video 4 of 50 Patrick Mulcahy Discusses Acquisition of Schick Wilkinson Sword
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 5 min. 5 sec.
Video 5 of 50 Patrick Mulcahy Discusses Benefit of Merger With Schick
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 5 min. 42 sec.
Video 6 of 50 Patrick Mulcahy Discusses Background To Creation of 14 Rules of Business
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 20 sec.
Video 7 of 50 Patrick Mulcahy States Career Is Not A Sprint And It Is Important To Choose Challenge Over Money
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 2 min. 10 sec.
Video 8 of 50 Patrick Mulcahy States Importance of Betting on People
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 25 sec.
Video 9 of 50 Patrick Mulcahy States Spending Is No Substitute For Creativity
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 44 sec.
Video 10 of 50 Patrick Mulcahy States Importance of Thinking Through Reversibility of A Decision
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 39 sec.
Video 11 of 50 Patrick Mulcahy States Importance of Living One Day At A Time
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 37 sec.
Video 12 of 50 Patrick Mulcahy States Importance of Treating Others As You Wish To Be Treated
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 34 sec.
Video 13 of 50 Patrick Mulcahy States Importance of Putting Timeframe on A Problem
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 58 sec.
Video 14 of 50 Patrick Mulcahy States Office And Not People Are Important In Public Companies
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 36 sec.
Video 15 of 50 Patrick Mulcahy States Rules Come From Each Person's Life Experience
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 15 sec.
Video 16 of 50 Patrick Mulcahy States Mistakes Are Great Learning Experiences
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 35 sec.
Video 17 of 50 Patrick Mulcahy States Importance of Realizing Facts Are Not Truth
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 0 min. 59 sec.
Video 18 of 50 Patrick Mulcahy Shares Thoughts on Intellectual Property and Collaboration
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 14 sec.
Video 19 of 50 Patrick Mulcahy Discusses Long Term Growth At Energizer
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 52 sec.
Video 20 of 50 Patrick Mulcahy Discusses Current Position At Energizer
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 38 sec.
Video 21 of 50 Patrick Mulcahy Discusses Marketing In the Battery Industry
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 33 sec.
Video 22 of 50 Patrick Mulcahy Discusses Personal Background
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 2 min. 29 sec.
Video 23 of 50 Patrick Mulcahy Discusses Energizer-Wal-Mart Relationship
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 33 sec.
Video 24 of 50 Patrick Mulcahy Shares Thoughts on Executive Compensation
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 56 sec.
Video 25 of 50 Patrick Mulcahy Discusses Environmental Issues Facing Battery Industry
  • Patrick Mulcahy - Lecture - Energizer and Acquisition of Schick Wilkinson Sword
  • 4/13/2005
  • Patrick Mulcahy
  • 1 min. 7 sec.
Video 26 of 50 Patrick Mulcahy Provides Background on Energizer
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 44 sec.
Video 27 of 50 Patrick Mulcahy Discusses Rechargeable Battery Industry
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 55 sec.
Video 28 of 50 Patrick Mulcahy Discusses Financial Implication of Spinoff From Ralston Purina
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 28 sec.
Video 29 of 50 Patrick Mulcahy Shares Thoughts on Future Growth Potential
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 57 sec.
Video 30 of 50 Patrick Mulcahy Discusses Energizer's Spinoff From Ralston Purina
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 6 sec.
Video 31 of 50 Patrick Mulcahy Shares Thoughts on Management Style
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 23 sec.
Video 32 of 50 Patrick Mulcahy States Importance of Taking a Challenge Over A Job Title
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 10 sec.
Video 33 of 50 Patrick Mulcahy Discusses Managing A Global Company
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 54 sec.
Video 34 of 50 Patrick Mulcahy Discusses Presence in Europe
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 37 sec.
Video 35 of 50 Patrick Mulcahy States Importance of Turning Disasters Around
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 6 sec.
Video 36 of 50 Patrick Mulcahy Discusses Pros and Cons of Being Independent Company
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 5 sec.
Video 37 of 50 Patrick Mulcahy Discusses Recycling In The Battery Industry
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 59 sec.
Video 38 of 50 Patrick Mulcahy States Importance of Keeping a Sense of Humor
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 52 sec.
Video 39 of 50 Patrick Mulcahy Defines Portfolio Approach
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 47 sec.
Video 40 of 50 Patrick Mulcahy Discusses Advertising Against Competition
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 2 min. 0 sec.
Video 41 of 50 Patrick Mulcahy States Importance Of Being Creative and Carefully Evaluating Costs
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 32 sec.
Video 42 of 50 Patrick Mulcahy Shares Thoughts on Managing People and Managing a Career
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 56 sec.
Video 43 of 50 Patrick Mulcahy Discusses Titanium Dioxide In Batteries And Demographics in Advertising
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 1 min. 48 sec.
Video 44 of 50 Patrick Mulcahy States Importance of Making Extra Effort and Taking a Risk
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 27 sec.
Video 45 of 50 Patrick Mulcahy Discusses Cannibalizing Older Products With New Product Offerings
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 24 sec.
Video 46 of 50 Patrick Mulcahy Discusses Energizer Bunny
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 2 min. 13 sec.
Video 47 of 50 Patrick Mulcahy Discusses New Brand of Energizer E-Squared
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 2 min. 9 sec.
Video 48 of 50 Patrick Mulcahy Discusses Strategy At Energizer To Address Customer Intimacy
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 5 min. 30 sec.
Video 49 of 50 Patrick Mulcahy States Importance of Living One Day At A Time
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 26 sec.
Video 50 of 50 Patrick Mulcahy Discusses Cost Differences In Different Battery Lines
  • Patrick Mulcahy - Lecture - Energizer
  • 4/21/2000
  • Patrick Mulcahy
  • 0 min. 36 sec.

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