Jim Ochterski has been an Extension agent in the Finger Lakes region of New York for more than 15 years and currently leads the Agriculture Team at Cornell Cooperative Extension of Ontario County. Although Jim assists farms in many areas of production and sales, his areas of expertise include farm marketing, business development, sustainable farming and community relations.
Jim Ochterski holds a BS in Cell Biology from the University of Rochester and a Master's degree in Natural Resources from the University of Michigan.
So I want to start with this whole notion of staying independent. How can a farm join into a collaborative marketing arrangement, yet still be independent? It comes down to the business structure that you select. There's business structures that allow for independence and there are business struct...(Full transcript available to logged in subscribers.).
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