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Sean Neville States Finding Correct Price Point Matter Of Trial And Error

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Total Case Duration :

  • Date Added : 5/7/2010
  • Clip Duration : 3 min. 3 sec.

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Sean Neville

  • CEO and co-founder, Simply Audiobooks
  • male
  • Caucasian
  • 1973 (Age: 51 years old)
  • Sean Neville - Interview - Simply Audiobooks
  • Video 1 of 27 in this Case
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Biography

Sean Neville was most recently was the CEO and Co-founder of Simply Audiobooks, a $7 million internet retailer focused on the rental and sale of audiobooks. Sean led the company from inception to becoming the world's largest audiobook rental company with offices in Canada and the United States. He received the 2005 Ernst & Young Emerging Entrepreneur of the Year award in Ontario for his efforts in building the company. Sean negotiated the successful sale of Simply Audiobooks to another Canadian media company in the summer of 2009.

Before starting Simply Audiobooks, Sean explored a variety of high-profile positions, from trading at Goepel McDermid and UBS Warburg to VP of Sales and Marketing at Concept Plastics. Before starting his business career, Sean was a nationally ranked figure skater in Canada, and two-time Ontario provincial champion.

Sean Neville holds an MBA from the Johnson School at Cornell University, a BAS from York University, and he has completed graduate studies at IESE Business School in Barcelona, Spain.

Trial and error. We looked at the 2 main players we would watch in terms of sort of figuring out pricing and model and service levels and that we're Netflix, being the leader in movie rentals and this unlimited rental model and audible. And Audible was and is the leader in downloadable audiobooks....(Full transcript available to logged in subscribers.).

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Sean Neville videos

Video 1 of 27 Sean Neville Discusses Path Leading To MBA At Cornell's Johnson School
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 8 sec.
Video 2 of 27 Sean Neville Discusses Experience Getting MBA From Perspective of a Future Entrepreneur
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 18 sec.
Video 3 of 27 Sean Neville Discusses Reality That Path To Entrepreneurship Is Not Defined
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 0 min. 56 sec.
Video 4 of 27 Sean Neville Discusses Starting Simply AudioBooks
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 20 sec.
Video 5 of 27 Sean Neville Explains Aspects Of Partnering
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 18 sec.
Video 6 of 27 Sean Neville Offers Partnering Advice
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 1 sec.
Video 7 of 27 Sean Neville States Entrepreneurially Minded People Should Simply Get In The Game
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 2 sec.
Video 8 of 27 Sean Neville States Early Operations Are Pieced Together - Call Center Anecdote
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 10 sec.
Video 9 of 27 Sean Neville Discusses Friends And Family As Investors
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 58 sec.
Video 10 of 27 Sean Neville States Finding Correct Price Point Matter Of Trial And Error
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 3 sec.
Video 11 of 27 Sean Neville Discusses Simply Audiobooks Company And Product
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 30 sec.
Video 12 of 27 Sean Neville Explains Business Model Of Simply Audio
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 4 min. 31 sec.
Video 13 of 27 Sean Neville Discusses Approach To Pitching
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 32 sec.
Video 14 of 27 Sean Neville Discusses Formalizing The Business
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 37 sec.
Video 15 of 27 Sean Neville Discusses Firing Becomes Inevitable As Business Grows
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 16 sec.
Video 16 of 27 Sean Neville Discusses Expertise Narrows As Business Grows
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 56 sec.
Video 17 of 27 Sean Neville Explains Challenges In Internet Marketing
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 28 sec.
Video 18 of 27 Sean Neville Discusses Point of Business When It Transitions From Creation To Operations
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 19 sec.
Video 19 of 27 Sean Neville States Realization That You Can't Plan For The Unknown
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 11 sec.
Video 20 of 27 Sean Neville Explains Importance of Having Some Type of Business Plan
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 23 sec.
Video 21 of 27 Sean Neville Discusses Balancing Flexibility And Focus
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 46 sec.
Video 22 of 27 Sean Neville States Surprise At The Emotion Around Exiting The Business
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 3 min. 0 sec.
Video 23 of 27 Sean Neville Discusses Failure And Deciding Where To Expend Energies
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 40 sec.
Video 24 of 27 Sean Neville States Family Support Is Indispensable To An Entrepreneur
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 24 sec.
Video 25 of 27 Sean Neville Discusses Work-life Balance
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 2 min. 44 sec.
Video 26 of 27 Sean Neville Defines Entrepreneurship
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 23 sec.
Video 27 of 27 Sean Neville Explains Why People Become Entrepreneurs
  • Sean Neville - Interview - Simply Audiobooks
  • 5/7/2010
  • Sean Neville
  • 1 min. 54 sec.

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