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Danielle Weinblatt States Your Goal Is To Create V

  • Danielle Weinblatt - Lecture - Take The
  • Danielle Weinblatt is the Founder and CEO of Take the Interview. Prior to Take the Inter...
  • What is your path? What do you create if you go to business school? Maybe some of you are thinking...
  • 9/22/2013

Sara Levinson Explains Focus Groups Are Not Projec

  • Sara Levinson - Interview - Women and Bu
  • Sara Levinson has forged a distinguished career working with several of the world's leading brands, ...
  • Well, I would say focus groups are not projectable. So I probably shouldn't even call these focus g...
  • 9/16/2013

Deirdre Kurzweil Shares Thoughts on Focus Groups

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Qualitative options, focus groups are the most obvious and ones they are most familiar with and like...
  • 6/1/2006

Deirdre Kurzweil States Importance of Involving Tr

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Some more specific details of focus group is that we should definitely think about, you need to real...
  • 6/1/2006

Deirdre Kurzweil Discusses Importance of Consideri

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Something I think that gets ignored a lot, you have to think about homogeneity, you have to ... each...
  • 6/1/2006

Deirdre Kurzweil States Importance of Multiple Foc

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • The other thing about focus groups that you need to think about and this goes back to the idea of ho...
  • 6/1/2006

Deirdre Kurzweil States Focus Groups Are Not Quant

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • I've said this before but I can't really say it enough. Focus groups are not quantitative research,...
  • 6/1/2006

Kevin McGovern States Importance of Working With C

  • Kevin McGovern - Lecture - Social Entrep
  • Kevin McGovern is the Chairman and CEO of McGovern Capital LLC, which provides Intellectual Prope...
  • Now radical innovation is often not marketing driven. Okay. It's technology driven. So who usuall...
  • 4/14/2006

Norb Mayrhofer Discusses How To Sense Customers

  • Norb Mayrhofer - Lecture - Finding Your
  • Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&...
  • General sensing, just the general sensing that you are trying to do with a customer is all about und...
  • 2/22/2006