Jessica Feinstein is AVP of Marketing for L\'Oreal Jessica Feinstein received her undergraduate degree from Cornell University and her MBA from Columbia University.
So, in digital, we really wanted to reach the consumer where she was, to talk to her to make her know what Whole Blends was. So we wanted to generate awareness. We did that through that Pre-Roll on YouTube and all of our different placements. And then we wanted to generate engagement and target th...(Full transcript available to logged in subscribers.).
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