Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker. In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process. Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.
Yeah I think that what you said there's really important, that the desired outcome should be different from a goal. I usually use we'd all like to be in our ideal weight, get straight A's, you know get that 35% return per annum on our investments. Right, those are lovely desired outcomes. The rea...(Full transcript available to logged in subscribers.).
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Alison Gerlach Recommends Not Being Afraid Of Offering Help To Initiate a Network Connection
Alison Gerlach Discusses Importance of Not Relying On Internet - But Instead Challenging Your Thinking
Alison Gerlach States Business Plan Should Outline All Risks And Help Entrepreneur Vet The Idea
Alison Gerlach Discusses Importance of Getting Customer Feedback As Early As Possible
